A Storytelling Company

Through value-centered storytelling and Narrative Disruption, we help people, teams, and organizations challenge the stories that limit us, disrupt harmful narratives, and create new possibilities.

Our Story

How a belief in the power of being heard became LMSvoice.

How do you reach someone who's stopped believing anyone is listening?

That was the question that started LMSvoice. Our founder, Joseph Green, found his answer in poetry. Not poetry as performance, but poetry as practice—the practice of finding words for what feels impossible to say, and discovering what becomes possible once those words are spoken. Poetry carried Joseph through his own recovery from addiction and mental illness. Along the way, he learned something that would shape everything that followed:

The stories we struggle most to tell are often the ones that have the power to change us.

He brought that belief into classrooms across Washington, DC, leading writing workshops with young people who were often told what to think, how to act, and who they were supposed to be. Joseph chose a different approach. He listened. And in listening, he learned that people don’t need someone else to define their story. They need the space, trust, and tools to tell it for themselves.

From that insight came what we now call Narrative Disruption: the practice of questioning the stories we inherit, challenging the ones that hold us back, and creating new narratives rooted in truth, values, and possibility.

What began with poetry grew into a broader practice. Today, LMSvoice works with people, teams, and organizations across the country to uncover the stories shaping how we see ourselves, our work, and what’s possible—and turn those stories into narratives that move people. Led by Joseph Green and Conrado Muluc, we bring that same belief to every workshop, strategy, campaign, and story we create:

People move when they see themselves in a story.

Sometimes, change begins with something simple, yet powerful: finally being heard.

Ways to Work with LMSvoice

Three ways to bring storytelling, Narrative Disruption, and value-centered storytelling into your work. Choose one, combine them, or start with a conversation.

Who We’ve Worked With

Trusted by people and organizations across nonprofits, government, foundations, education, healthcare, and communities around the country.

Frequently Asked Questions

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